At morph we are committed to maintaining the trust and confidence of our respondents. We understand that it can be concerning sharing data with research agencies, so we have set out detailed information on why we collect your personal data, how we use it, how it’s stored and when or why we might disclose it to others.
In the course of our research activities with you we might collect personal data such as:
- Your name
- Your email address(es)
- Your employer’s name and address
- Your home address
- Your bank details
- Your date of birth
- Your job role or title
- Other relevant data
Who is collecting the data?
morph is an independent market research agency. Data collected will be accessible by our team members, but no one else without your express permission.
How is the data collected?
Your personal data may be collected direct from a brand (who you will have given consent for sharing for the purposes of market research already), or it might be collected directly from yourselves by us.
Why is the data being collected?
We will only collect relevant data where it is necessary. For instance, when conducting telephone or face to face interviews it may be essential that we have your name, number, email address or work address in order to contact you and conduct the interviews.
We may collect data to pass back to our end client who wishes to contact you again in the future, perhaps with the results of the research carried out.
There is a number of reasons that we might collect personal data from you but in each instance it will be the minimum amount required, will be collected and shared only with your consent after you have been informed of its specific use.
How will the data be used?
Data will be used by morph to contact research participants, carry out interviews and reimburse with incentives (where relevant). Occasionally data will be passed onto our end-clients (with your permission) so that they can use it to contact you again. Specific uses will be outlined at point of data collection, where you can opt into providing the data or not.
How will the data be shared?
We will only share information associated with your name with your consent, unless otherwise legally obliged to do so. Information might be shared with our end-clients who will use the data as specified to you on collection. We might also share your data with recruitment agencies who will contact you on our behalf.
Access to your personal data
You are entitled to view, amend, or delete the personal information that we hold. Email your request to firstname.lastname@example.org
Changes to this privacy notice
We keep our privacy notice under regular review. This privacy notice was last updated on 4th January 2022.